Creative Catalyst | The Art of Visibility
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The Art of Visibility

Get Visible So Your Potential Clients Can Find You!

A One-Day Hands-On Group Training For Proactive Entrepreneurs, Transformational Services Professionals, Independent Business Owners and Creative Thought Leaders Who Desire To Be Seen By More Of The People Who Matter Most – Your Potential Clients

 

As a business owner who makes a living from what you do (and/or want to do more of it!), you could be facing some all-too-common challenges in marketing your business.

  • You don’t know how to talk about what you do (it feels like ego, you don’t have words, it’s an experience, etc.).
  • You don’t know how to develop or grow a business – you just want to do what you do.
  • You know that your service is ‘ahead of the curve’ for many people, so you hold back on what you say or ‘go vanilla’ in describing it so you don’t scare or offend somebody.
  • You want to help everyone with what you do.
  • You’re not making enough money and don’t know how to price your services.

The greater tragedy is when slow business makes you feel that you’re not good enough, that you can’t make money from your business and should just go get a job, that business is harder than what you can handle… and a lot of other things that are getting in your way and holding you back.

So, being intelligent, you do what most people do – you try reading up on it, you attend a traditional workshop and you hang around the edges of conventional business trying to figure it all out. It seems reasonable to think that what works for other people must work for you, right?

Wrong.

 
“If you can dream it, you can do it.”

~ Walt Disney

 

You are unique. You have unique talents, powerful personal motivation and you see the world differently than other people… that’s part of what makes you so good at what you do.

When it comes to doing more of what you do as a paid professional, it’s vital that your energy be reflected through your business. Your business needs to match you and the lifestyle you want instead of trying to match someone else’s recommendation of a generic business model.

Even more, the words you use to talk about what you do have to feeeeeeel like you and share your energy vs. being ‘cookie cutter’ language.

You Are The Focal Point Of Your Business

What does that mean? It means that you CAN create a business that reflects you and your desired lifestyle. It means that understanding the essence of what you do and translating that into language people can ‘get’ easily and a business model that makes sense for you is critical to your business success.

It means not doing ‘business as usual’, the way ‘everybody else does it’.

It means understanding your distinct value as it is expressing through service, distilling your business messages into words that create necessary action for the reader and become a compelling offer as people easily recognize what you can help them solve.

 
“Out of sight is out of mind and out of mind is out of money, honey.”

~ Mae West

 

You Have To Be Seen To Sell

We live in a prosperous Universe – you know that because you tap into it when you are ‘in the zone’ of your delivering your products and services. So being broke is not a natural state!

You can’t be all of who you are and help other people if you are living on the edge of financial survival.

If you want to generate more revenues through your service business, it’s your obligation to go beyond the ‘traditional’ in your marketing to become more visible to the people looking for you right now.

The bottom line in business is that you have to be seen to sell.

And that means as a professional in your own business, you have to go beyond doing what you love into what might be intimidating because (in case you don’t know this yet) you are also a marketer.

Activate Your Marketing

Marketing is the ability to shift a person’s perceptions by addressing their natural resistance to change and, usually, it’s a change they want to make if they’re looking for what you have to offer.

Marketing is the invitation that opens the door to something new. It’s the bridge for people to discover their solution to what IS to create what can BE for them.

Marketing is setting the stage for you to do what you do with a new audience. (And that’s different from sales, by the way… sales is the technical aspect of completing a transaction and receiving the revenues, although it actually becomes almost a moot point when the marketing is done well. It is possible for a product or service to sell itself with good marketing.)

 
“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”

~ Pablo Picasso

 

Just as you activate the energy to do what you do in your work, you can activate your marketing to be attractive to your potential customers. This is the ‘art of business visibility’ because it goes beyond the textbook definitions of marketing.

Think about your industry and the people you know who do it – there are technicians, who follow the rules and are competent in doing the work, and then there are the artists, who play with and have mastered the energy of the work.

You know the business ‘artists’ because you can feel who they are in what they do through every aspect of their business. And it’s that feeeeeeeling we desire to capture in your marketing.

It Can Be Easy

Getting visible so the people who need your products and services can be easy. It’s about the ‘energetic sweet spot’ of your business, which has three components:

  1. Expressing who you are through your gifts in a business
  2. That solves a problem for others
  3. Who recognize your value and are willing to pay you for it.

Simply put, the ‘Art of Business Visibility’ is about distilling your insights and natural talents into language that others can easily understand AND is compelling to those who can benefit from – and afford to pay for - it. And that’s what we’ll be covering together throughout the day using your business as an example of how to increase your visibility.

By understanding the basic keys to unlock the code of your business visibility, you can:

  • Describe compelling purpose and motivation through your business,
  • Articulate the distinct benefits your business solution provides,
  • Talk about what you do in any setting (networking, personal meetings, groups, etc.),
  • Optimize every opportunity to create a business connection,
  • Write powerful copy for your website and other promotions that specifically relates to what your potential clients are looking for and which you provide them.
 
“I’m trying to free your mind, Neo. But I can only show you the door. You’re the one who must walk through it.”

~ credit to Morpheus, The Matrix (Film)

 

Topical Agenda

During this one-day group event, we will cover a lot of information that you can use right away. (Remember, your business will be used as a teaching example at some point.)

This is NOT just about the kinds of knowledge you can find in a textbook; instead, this is about combining focused clarity with vibrant, dynamic language.

The intention is to understand how to channel the power of your solution in a way that ‘connects the dots’ between you and your clients in a clear, concise and compelling way.

And you don’t need a lot of experience to attend this event because it’s designed to meet you where you are in your marketing needs.

As a beginner, you’ll be exposed to a lot of new concepts.

As an experienced marketer, you’ll likely get a new twist on what can work for you or new strategies that you haven’t considered yet.

 
“Is it possible that you’re just not good enough? That you (or your team) just don’t have enough talent to be the best in the world? Sure, it’s possible. In fact, if your chosen area is the cello, or speed skating, then I might even say it’s probable. But in just about every relevant area I can think of, no, it’s not likely. You are good enough. The question is, will you take the shortcut you need to get really good at this?” 

~ Seth Godin

 

Know that your questions are encouraged and will influence what we cover during the day. That being said, here is a short list of what you can learn during The Art of Business Visibility Workshop.

  • the keys to strategically crafting your business visibility
  • how to find and talk about the key benefits you offer
  • how to create and use a powerful audio logo
  • how to use word bridges to optimize every opportunity
  • the five stages of enrollment for your potential clients
  • the hallmarks of good marketing messages, including content points and how / where to distribute them
  • the elemental points of a good bio / backstory
  • a six-step formula to create a solid marketing story
  • the essential elements that you must have on your website
  • how to package and price your services
  • creating your own strategic actions plan that you can use right away
  • and more…

This is not just about sitting in a lecture and hearing about marketing techniques and business development strategies. By the end of the day, you will know the foundational basics of marketing that make sense for your business. And you’ll even have had a chance to practice some of them on the spot!

You will leave with an action plan in hand that you can use right away. And you will have an opportunity to get your personal questions answered.

 
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

~ Steve Jobs

 

Logistics And What To Do Now

Here are the logistics:

  • Date: Saturday, September 22, 2012
  • Time: 9:00 am – 4:30 pm
  • Location: Westlake Wellbeing, 3355 Bee Caves Rd.,Building 7, Suite 705
  • Fee: $99 (in advance)
  • Limited to 25 participants ;=)

Purchase Now

Once your payment is received, you will get confirmation of your participation via email.

As with anything that I do, your satisfaction is guaranteed – if you find that this investment isn’t giving you what you expected, let me know and we’ll work it out. (Truth be told, this has happened only once – and the reason given was because I was providing too much information! Go figure…) ;=)

Anyway, if you have any questions, please feel free to email me at lynn@mycreativecatalyst.com. Otherwise, I’m very much looking forward to seeing you there! ;+)

To the Art of Your Business Visibility ~

Lynn Scheurell
Visibility Catalyst

P.S.: I just had to share this quote below – maybe you’ll find it speaks to you too? ;+)

“Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.”

~ Apple Computer (just an ad, but still pretty inspiring)

“You teach through light, with warmth and empathy. And you provide sound advice through a rare and unusual combination of spirituality, practical instincts, and real business sense. I was at a cross-road and you helped me to identify the best path to take.  Not only that, you made excellent suggestions for my new website. Working with you is such a joyful experience because it’s clear that the heart-felt connection with your client is all that matters to you in the moment.”
~ Mia Doucet, www.miadoucet.com

ANY QUESTIONS?

If you have questions about the programs and services that I offer to support you in
accelerating your entrepreneurial results,

please call 1-760-534-4770.

Your Inner Entrepreneur Changes The World!

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