Creative Catalyst | Holistic Business Summit: Publishing For Publicity
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Holistic Business Summit: Publishing For Publicity

A One-Day Training To Learn How To Gain Instant Credibility, Differentiate Yourself In Your Market And Monetize Your Experience By Writing, Publishing And Promoting Your Book

As a business owner, the fastest way to gain credibility, differentiate yourself in the marketplace to your ideal clients and turn your expertise, knowledge and experience into value is to write and publish a book.

Your message is what distinguishes you as a solution provider and to have it in a cohesive format with a cover and an author bio creates an undeniable perception that there is value in your work beyond the time you can spend with a 1:1 client.

Many entrepreneurs get blocked because they don’t know what to write about, how to manage a book project, what to expect in the process, how to handle all the moving parts or how to publish and promote their book. The key is to not over-work it but to be strategic in your approach.

Writing, publishing and promoting your book might be easier than you think… and we have the experts to prove it! During this one-day live event, you will have direct access to experts who can give you insights on how to publish for publicity quickly and easily to support your platform and monetize your presence in your market.

While the topics are selected for their relevance, focus and action-ability, and the speakers are at the top of their game AND teach in an upbeat way, the environment will be relaxed and casual.

(NOTE TO PREVIOUS SUMMIT ATTENDEES: We have a new location! We’ll be meeting off Mopac and Anderson Lane in an avant-garde business environment.)

Even more, you’ll be networking, brainstorming and connecting with like-spirited colleagues who desire to write and publish their books as well. The synergy from this kind of community is powerful and engaging! It makes learning and taking action to build your business fun and easy.

You need to know that this is NOT a ‘spectator sport’ event! That means you will be applying on the spot what you learn with group hands-on activities, collective brainstorming and ‘focus five’ moments for capturing your personal insights.

 Your Teachers

We’ve got experts who are at the top of their game… below are the confirmed speakers and the others are checking their schedules. Check back for more details!

Sean Taylor, Product Manager at Wizard of Ads, Inc., is a brand strategist who specializes in publishing thought leadership books written by leading edge entrepreneurs. Working with avant-garde curriculum offered at the Wizard Academy – a revolutionary international academy in Dripping Springs that fosters innovation in business – Sean knows the power of the written word in establishing credibility, creating a movement and building a business. See and



Dr. Liz Alexander’s gift and passion lies in establishing individual and organizational experts as thought leaders. She is the author of 14 internationally published books that have sold over half a million copies and works as a business book strategist and consulting co-author with corporate executives and consultants throughout the United States and India. Her most recent books are #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign (THiNKAha, 2012) and Transform Tomorrow: Awakening the Super Saver in Pursuit of Retirement Readiness (John Wiley & Sons, 2013). Dr. Liz developed and teaches the Strategic Communication Certificate Program for the University of Texas at Austin’s Professional Development Center.


Trish Lee is the owner of Time Salvation and Book Elves Publishing. Her background in project management has allowed her to work across many industries to organize and manage people and resources, bringing in projects on time and on budget. She has used these skill sets to help authors and speakers take their books from an idea to a published manuscript through Book Elves Publishing, launched July 2012.



Carolyn Scarborough’s passion is supporting people to tap into their deepest wisdom and then get it out onto the page through natural, heart-centered writing. Clients re-connect with their true voice and creativity, moving them into greater aliveness, personal expression and more authentic writing. Her most recent book is “Backyard Pearls: Cultivating Wisdom and Joy in Everyday Life.” She is an award-winning magazine writer, editor for publications from Southern Living to The Ritz-Carlton magazine, and has published more than 500 magazine articles around the world.


Marian Hartsough is a publishing consultant who provides independent authors with editorial, book design, and publicity support comparable to major publishers, but distinguished by custom designed individual attention and customer service. Trained at Harper & Row, over the past 30 years she has provided professional editing and book design services for clients such as Random House, Prima Publishing, McGraw-Hill, Thomson Learning, Course Technology, Michigan University Press, and Bank of America. She supervises a full book production team of writers, editors, illustrators, cover designers, proofreaders, and publicists. She and her team have produced more than 500 books. She holds a degree in anthropology from the University of California, Berkeley. She has extensive training in traditional publicity and Internet marketing and is currently supervising production of a book on TV publicity. Marian lives in Northern California on a farm full of horses, llamas, peacocks, and other assorted critters.


Lynn Scheurell serves visionary soul-driven entrepreneurs in clarifying their marketplace positioning and messaging in order to increase visibility with their intended audience. Marketplace positioning includes using a strategic approach and creativity in communications. Business is built on relationships; personal success is built on business. By having congruence between personal values and business practices, clients experience a deeper joy about their business while making a difference that matters.


8:15 am – Arrive and Networking

8:30 – 9:30 – Welcome and Introductions

9:30 – 10:20 – Six Steps To Get Published – Sean Taylor

10:20 – 10:30 – Break

10:30 – 11:20 – How (and Why) Experts Write Thought Leadership Books – Dr. Liz Alexander

11:20 – 11:30 – Break

11:30 – 12:20 – How To Effectively Manage Your Book Project – Trish Lee

12:20 – 1:00 – Lunch

1:00 – 1:45 – Roundtable Conversation: “What Is Your Wisdom To Write About?” - Carolyn Scarborough

1:45 – 3:00 – How To Powerfully Promote Your Book For Publicity – Marian Hartsough

3:00 – 3:15 – Break

3:15 – 3:45 – Focus Five Time

3:45 – 4:00 – Wrap Up And Close

The Logistics

Date / Time: Saturday, February 23, 2013 8:30 am – 4:00 pm

Where: Sparksight Headquarters

7719 Wood Hollow Dr.
Suite 100, Whitney Building
Austin, TX 78731

For directions see:


Registration: Advance / confirmed registration is required. No walk-ins at the door will be allowed.

What to Wear: Business casual. Be prepared to adjust your temperature with an extra layer of clothes (jacket, sweater, wrap, etc.). (Also, please avoid highly scented perfumes or lotions as people may be sensitive to such smells.)

What to Bring: Something to take notes with, a willingness to contribute and be open to learning, the commitment to be present, a laptop if you so choose (not required) and anything special you want to eat. You will receive a printed Learning Guide with speaker bios, notes and more the day of the event.

What to Eat: Sandwiches, snacks and bottled water will be included in the day’s tuition. If you have particular food requirements and/or desire specific snacks, please bring them – there is a refrigerator on site. (Anything ‘smelly’ – popcorn, fish, etc. – is not encouraged.)

Parking: Easily available around the building in the parking lot.

Tuition: $79

Register Now

Note: Participation is limited to forty (40) people due to space restrictions. First-come, first-served –tuition paid in advance confirms your seat.

Remember, you must register and save your seat in advance (no same day walk-ins).

To Publishing For Your Publicity!

In the words of previous attendees…

Register Now