Get Visible So Your Potential Clients Can Find You!
 
Hands-On Training For Transformational Services Professionals, Holistic Practitioners and Creative Thought Leaders

 

As an energy-sensitive healer, artist, innovator or creative thinker who makes a living from what you do (or want to!), you could be facing some all-too-common challenges in marketing your business.

• You don’t know how to talk about what you do (it feels like ego, you don’t have words, it’s an experience, etc.).

• You don’t know how to develop or grow a business – you just want to do what you do.

• You know that your service is ‘out there’ for many people, so you hold back on what you say or ‘go vanilla’ in describing it so you don't scare or offend somebody.

• You want to help everyone with what you do.

• You’re not making enough money and don’t know how to price your services.

The worst part is that you likely feel you’re not good enough, can’t (or shouldn’t) make money from your gifts, should just go get a job, that business is harder than what you can handle, that if spirit wanted you to have a business it would be easy… and a lot of other things that are getting in your way and holding you back.

 

So, being intelligent, you do what most people do – you try reading up on it, you attend a traditional workshop and you hang around the edges of conventional business trying to figure it all out. It seems reasonable to think that what works for other people must work for you, right?

 

Wrong.

 

 

You are unique. You have unique talents, you know that Source energy flows through you and you see the world differently than other people… that’s part of what makes you so good at what you do.

 

When it comes to doing more of what you do as a paid professional, it’s vital that your energy be reflected through your business. Your business needs to match you and the lifestyle you want instead of trying to match someone else’s recommendation of a generic business model.

 

Even more, the words you use to talk about what you do have to feeeeeeel like you and share your energy vs. being ‘cookie cutter’ language.  
 

You And Your Energy Are The Focal Point Of Your Business 

 

What does that mean? It means that you CAN create a business that reflects you and your energy. It means understanding the essence of what you do and translating that into language people can ‘get’ easily and a business model that makes sense for you as a foundation for your business success.

 

It means not doing ‘business as usual’, the way ‘everybody else does it’.

 

It means understanding your distinct energy as it is expressing through service, distilling your soul’s messages into words that create value for the reader and become a compelling offer as people easily recognize what you can help them solve.

 

It means creating value for others based on who you are and being open to receiving the abundance that is waiting for you.

 

 

You Have To Be Seen To Sell

 

We live in a prosperous Universe – you know that because you tap into it when you are ‘in the zone’ of your gift. And Source doesn’t want you to be broke!

 

You can’t be all of who you are and help other people if you are living on the edge of financial survival.

 

If you want to generate more revenues through your soul-based, heart-centered, conscious business, it’s your obligation to go beyond the ‘traditional’ in your marketing to become more visible to the people looking for you right now.

 

The bottom line in business is that you have to be seen to sell. And that means that, as a professional in your own business, you have to go beyond doing what you love into what might be intimidating because (in case you don’t know this yet) you are also a marketer.

 

Activate Your Marketing

 

Marketing is the ability to shift a person’s perceptions by addressing their natural resistance to change and, usually, it’s a change they want to make if they’re looking for what you have to offer.

 

Marketing is the invitation that opens the door to something new. It’s the bridge for people to discover their solution to what IS to create what can BE for them.  

 

Marketing is setting the stage for you to do what you do with a new audience. (And that’s different from sales, by the way… sales is the technical aspect of completing a transaction and receiving the revenues, although it actually becomes almost a moot point when the marketing is done well. It is possible for a product or service to sell itself with good marketing.)

 

 

Just as you activate the energy to do what you do in your work, you can activate the energy of your marketing. This is the ‘art of visibility’ because it goes beyond the textbook definitions of marketing.

 

Think about your industry and the people you know who do it – there are technicians, who follow the rules and are competent in doing the work, and then there are the artists, who play with and have mastered the energy of the work. You know the artists because you can feel their energy through who they are in what they do. And it’s that feeeeeeeling we desire to capture in your marketing.

 

It Can Be Easy

Getting visible so the people who need your products and services can be easy. It’s about the ‘energetic sweet spot’ of your business, which has three components:

1.     Expressing who you are through your gifts in a business
2.     That solves a problem for others
3.     Who recognize your value and are willing to pay you for it.

Simply put, the ‘Art of Visibility’ is about distilling your soul’s insights and natural talents into language that others can easily understand and is compelling to those who can benefit from - and afford to pay for - it. And that’s what we’ll be covering together using your business as an example of how to increase your visibility.

 

 

By understanding the basic keys to unlock the code of your personal visibility, you can:

• Describe your great life’s work through your business,

• Articulate the distinct benefits your work provides

• Talk about what you do in any setting (networking, personal meetings, groups, etc.),

• Optimize every opportunity to create a business connection,

• Write powerful copy for your website and other promotions that specifically relates to what your potential clients are looking for and which you provide them.

 

Topical Agenda

 

During this one-day group event, we will cover a lot of information that you can use right away. (Remember, your business will be used as a teaching example at some point.) This is NOT just about the kinds of knowledge you can find in a textbook; this is about combining energetic clarity with vibrant, living language.

 

The intention is to understand how to channel the power of your solution in a way that ‘connects the dots’ between you and your clients in a clear, concise and compelling way.

 

And you don’t need a lot of experience to attend this event because it’s designed to meet you where you are in your marketing needs – as a beginner, you’ll be exposed to a lot of new concepts and as an experienced marketer, you’ll likely get a new twist on what can work for you or new strategies that you haven’t considered yet.

 

Many business teachers aren’t ‘bi-lingual’, speaking both the language of spirit AND the language of business. Since 1998, this has been my passion, my calling and the area of expertise I’ve chosen to develop as a refined skill. I’ve been fortunate enough to work with more than 5,000 entrepreneurs since then, and am now offering it in a group setting to be able to help more people (including you!). ;+) 

 

 

 

So, while questions are encouraged (and will influence what we cover), here is a short list of what you can learn during The Art of Visibility Workshop.

• how to find and talk about the key benefits you offer

• how to create and use a powerful audio logo

• how to use word bridges to optimize every opportunity

• the five stages of enrollment for your potential clients

• the hallmarks of good marketing messages

• the elemental points of a good bio

• a six-step formula to create a marketing story

• the essential elements that you must have on your website

• how to package and price your services

• the basics of a business vision map

• creating your own strategic actions plan that you can use right away

This is not just about sitting in a lecture and hearing about marketing techniques and business development strategies… by the end of the day, you will know the foundational basics of marketing that make sense for your business as a creative transformation professional. And you’ll even have had a chance to practice some of them on the spot!

 

You will leave with an action plan in hand that you can use right away. And you will have an opportunity to get your personal questions answered.   

 

 
Logistics And What To Do Now

 

Here are the logistics:

 

Date: Saturday, January 21, 2012
Time: 10:00 am-4:00 pm
Fee: $149 (in advance)
Includes light lunch, snacks, water, and tea.

 

Once your payment is received, you will get confirmation of your participation via email.

 

As with anything that I do, your satisfaction is guaranteed – if you find that this investment isn’t giving you what you expected, let me know and we’ll work it out. (Truth be told, this has happened only once – and the reason given was because I was providing too much information! Go figure…) ;=)

 

Anyway, if you have any questions, please feel free to email me at lynn@mycreativecatalyst.com. Otherwise, I’m very much looking forward to seeing you there! ;+)

 

To the Art of Your Business Visibility ~


Lynn Scheurell
Visibility Catalyst

 

P.S.: I just had to share this quote below – maybe you’ll find it speaks to you too? ;+)

 

“Here's to the crazy ones.
  The misfits.
    The rebels.
      The troublemakers.
        The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
     And they have no respect for the status quo.
You can quote them, disagree with them, 
     glorify or vilify them.
About the only thing you can't do is ignore them.
      Because they change things.
    They push the human race forward.
And while some may see them as the crazy ones,
   we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do."

 

~ Apple Computer (just an ad, but still pretty inspiring)